Nasdaq : Leading the Marketplace Adoption of Technology and Digital Assets

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Since its inception 50 years ago, Nasdaq has been the leader in incorporating technology into market dynamics and trading capabilities. Nasdaq has paved the way in interconnecting the market and providing reliable information and access to its investors.

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The marketplace offers access to different markets and fair screen-based securities. With the disruption of cryptocurrencies and blockchain technology, Nasdaq has acknowledged that the intermedial role firms play in connecting investors to exchanges has already begun to drastically change. The traditional broker-dealer relationship has been revolutionized by smart contracts and decentralized platforms, and Nasdaq is at the forefront of this transition, as it started implementing distributed ledger technology over 5 years ago.

“Cryptocurrencies will change market structures and maybe even the structure of the Internet”

-Abigail Johnson

In 2015, the marketplace enabled a Linq blockchain ledger platform that completed and recorded private securities transactions, overcoming the challenges of liquidity in private securities by streamlining payment transactions between multiple parties. In 2019, the exchange led an investment in Symbiont technology, a cutting edge blockchain provider that supports the entire lifecycle of digital assets.
NASDAQ Leading Marketplace Adoption of Technology and Digital Assets
More recently, Nasdaq entered into a partnership with the distributed ledger technology provider R3. This signaled to U.S. institutional investors that the market is mature enough for investors to fully embrace using blockchain to issue and trade financial securities. R3 will help Nasdaq’s clients move from traditional ways of issuing, trading, and settling financial instruments to new blockchain-enabled mechanisms. From issuance and tokenization, to trading, settlement, and custody, the marketplace now intends to incorporate digitalization at every stage. R3 is helping Nasdaq build its own digital assets marketplace to allow them to issue, trade, settle, and custody digital assets itself.
Other exchanges, in contract, have used blockchain technology to enhance their own exchange operations, but not to create a central exchange. Nasdaq’s approach is empowering the financial industry with tools to help other institutions digitize assets, and the marketplace is looking to make high gains from servicing clients with asset digitization technology. Nasdaq has stated it will be “blockchain agnostic” and partner with several more blockchain providers in order to cater to the unique needs of its clients.
Nasdaq’s efforts in supporting the adoption of digital assets is one of several recent examples of how the ecosystem of digital assets is entering its prime time, with the capabilities of Web 3.0 just starting to be realized by the financial sector.

GreatX – Revolutionizing the Future of Digital Assets


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About the Author



Lakshmi Narayanan, the co-founder at GreatX, is a passionate investor and serial entrepreneur who in a span of 15 years has revolutionized the way real estate and asset management works. Lakshmi has founded and led several successful organizations and brought innovation at its finest, paving way for visionary ideas and products.


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GreatX is a new-age wealth creation digital asset backed by the full faith and safety of U.S Treasury Bonds. These digital tokens are revolutionizing legacy products with modern instruments to open global avenues, especially for investors across the globe who are interested in investing in the U.S. GreatX enables global investors to own real estate in the U.S and earn guaranteed returns, assured security, and unmatched benefits. GreatX are smart securities democratizing wealth through decentralization and opening the gates of opportunity to a global audience.
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